These are the standards we follow when planning, writing, editing, and publishing guides on Kultivy. They exist so readers know what to expect from our content, and so we have a clear bar to hold ourselves to.
What we publish
Kultivy publishes practical houseplant content: care guides, plant profiles, propagation, easy-plant round-ups, and plant-styling ideas. Every guide is built around a specific reader question and a strong visual angle.
We do not publish:
- Guides padded with filler to hit a word count
- Long lists where half the items are obviously throwaway
- Round-ups of products we haven’t looked at or considered
- Posts copied or lightly rewritten from other publishers, social creators, or competitors
- AI-generated drafts that haven’t been reviewed, rewritten, and edited by a human
- Sponsored content disguised as a neutral guide
How a guide is made
Each guide goes through the same general workflow before it goes live:
1. Brief. A specific reader question, a visual angle that works on Pinterest, and a check against existing guides to make sure we’re not covering the same ground. 2. Image work. Featured and in-article images are created first, since our guides are image-led — the writing follows the visuals, not the other way around. See our Image Policy for sourcing details. 3. Draft. A working draft is written against the brief. We use AI tools to help with research organization, outlining, and first-pass drafting; that’s documented in our AI Content Policy. What ships to readers is rewritten, edited, and reviewed by a human. 4. Review. Every draft is checked for: clarity (would a reader skim and still get the point?), usefulness (could they actually try this?), originality (no copied phrasing or borrowed structure), image accuracy (do the photos honestly show real, correctly drawn plants?), and topical fit (does the guide deliver what its title and pin promise?). 5. Publish + post-publish QA. After publishing, we verify rendering, internal links, image alt text, structured data, and meta description.
Mara Quinn is the editor of record. She reviews every guide before it goes live.
A note on plant-care content
Kultivy is an editorial houseplant site, not a professional horticultural or veterinary service. Our care content is general guidance for keeping common houseplants healthy. It is not a substitute for advice from a horticulturist, or from your veterinarian for pet-toxicity questions.
Corrections and updates
We update guides when information changes, when a clearer explanation is possible, or when a reader flags a real issue. If you spot an error — a wrong technique, a broken link, an outdated product — email [email protected] with the guide URL and a short note about what’s off. Most correction requests get a reply within 2–3 business days.
Image sourcing
We take image accuracy seriously. Images on the site are AI-generated editorial plant photography with usable rights, owned photography, licensed stock, or properly attributed third-party sources where use is allowed. Full detail is on our Image Policy.
If you believe one of your images was used without permission, see the Image Policy for how to request credit or removal.
Sponsored content and affiliate relationships
If a guide is sponsored or paid for by a brand, that will be disclosed clearly at the top of the guide, not buried at the bottom. If a guide contains affiliate links, that’s covered by our standing Affiliate Disclosure. Affiliate relationships do not influence which products we cover.
Contact
Editorial questions, corrections, image rights, or feedback: [email protected].