We use AI tools as part of how Kultivy is made. This page explains where AI fits in our workflow, where it doesn’t, and what readers can expect.
Where we use AI
AI tools help with parts of the editorial process that are time-consuming but not the part readers actually see. Specifically:
- Research organization — summarizing source material, comparing how different sites cover a topic, surfacing related questions readers ask.
- Outlining and structure — turning a brief into a working guide outline before a human draft is written.
- First-pass drafting — generating an initial draft of some sections, which is then rewritten and edited.
- Editing assistance — checking readability, tightening sentences, catching obvious gaps in coverage.
- Image generation — many of our featured and in-article images are AI-generated. Details on this are in our Image Policy.
- SEO and headline work — testing alternative titles, meta descriptions, and image captions.
Where AI does not appear
A few things we won’t do, regardless of how good the tools get:
- Publish raw AI output. No guide on Kultivy ships as something an AI wrote and a human just hit “publish” on. Every guide is reviewed, edited, and approved by a human (usually Mara) before it goes live.
- Invent personal experience. We don’t use AI to fabricate stories like “I grew this for a year” or “I tested 30 plants.” If a guide reflects firsthand experience, it actually does; most of our guides describe and round up looks rather than claim personal trials.
- Fake credentials or expertise. No invented degrees, certifications, or job titles. The editorial bio is honest about being a houseplant editor, not a licensed horticulturist or botanist.
- Pass off other people’s work. AI tools can be prompted to imitate a specific creator’s style or rewrite an existing article. We don’t use them that way. Guides are built from our own brief and visual angle.
- Misrepresent products or people. AI-generated images are used for editorial illustration of plant scenes — never to depict a specific real product, real brand, or real person in a way that could mislead.
How to tell
If a guide uses AI-generated images, they’re styled to look like editorial plant photography — close-ups of styled plants illustrating a look, not photos of a specific real person’s home or plants. We don’t add visible “AI generated” watermarks because they hurt readability on Pinterest, but our Image Policy discloses this site-wide. Every AI-generated plant image is also reviewed for a realistic, correctly drawn, identifiable species before it ships.
If a piece of writing reads like it came straight out of an AI, that’s a bug on our side, not the intent. Email [email protected] and we’ll take a look.
Questions
For questions about our AI-assisted workflow, drop a note at [email protected]. We aim to reply within 2–3 business days.